Determining best practice in using social media to support creativity and innovation in the UK media industry.
(creativity is a dirty word)
Determing best practice is using social media to support innovation in the UK media industry.
(we’re not determining anything)
How does social media support innovation in the UK media industry?
(scope too broad, can be more specific, I dont expect the writer of Sherlock to start crowdsourcing ideas any time soon)
How does social media support innovation in factual programming and journalism in the UK media industry?
(question inherently technologically deterministic – I am so not)
(broadcast and online journalism = a type of factual programming)
How is innovation in factual programming in the UK supported by social media?
(could be interpreted as having a predetermind outcome)
In what ways* is innovation in factual programming in the UK supported by social media?
——-
Are we there yet?
A good title always comes last…
*(if any)
Well, that didn’t last long…
“In what ways are factual programmers in the UK changing the way they work through the use of social media?”
I’ve come the conclusion that ‘innovation’ is nearly as problematic as ‘creativity’ although not half as political. For some innovation = iPod whereas it can also be about incremental improvements in business support projects or service design.
Ways of working is much simpler – and we are more interested in the process than the output…
By: andytedd on January 31, 2012
at 4:25 pm