Posted by: andytedd | February 6, 2010

links for 2010-02-06

Posted by: andytedd | February 5, 2010

links for 2010-02-05

Posted by: andytedd | February 4, 2010

links for 2010-02-04

Posted by: andytedd | February 3, 2010

links for 2010-02-03

Posted by: andytedd | February 3, 2010

Using Social Media to create Content from Process

And if that bit of Birtspeak 2.0 doesn’t get a double gold star from the DG I wonder what will :) **

I have borrowed the term from Dr. Claire Wardle, who is currently on a mission to get BBC journalists to understand how they can use social media to improve their journalism.

The principle is pretty straightforward – now it is extremely easy for people to self-publish content on the web, instead of keeping information acquired in the course of telling a story hidden from the audience, use social media tools to publish it. Obviously this is not an option for someone involved in an undercover investigation :)

Here are some examples of things that are currently going on in the BBC:

This kind of transparency potentially opens journalism and programme-making to a much greater degree of scrutiny than before. As people can see more – there are more questions they can ask:

  • Why did you ask X and not Y?
  • Why did you post here and not there?
  • Why did you leave that bit out?

But then these are the kinds of questions programme-makers need to be asking themselves anyway.

Transparency – it’s the new Impartiality.

** Although it’s got a long way to go before it’s as unintelligeable as this particular bit of gibberish:

Posted by: andytedd | February 2, 2010

links for 2010-02-02

Posted by: andytedd | February 1, 2010

Taking the piss

I must not lose sight of the fact that another way you can use social media to deliver creativity and innovation is to ruthlessly take the piss out the hackneyed and the cliched, and then have people share it on youtube etc…

When I did the user research for the Creativity social media site at the BBC it was quite surprising, in a totally unsurprising way, how many of the interviewees said the Charlie Brooker ‘Career in TV’ and other ‘How telly works’ films on Screenwipe had taught them as much as anything.

Posted by: andytedd | January 29, 2010

links for 2010-01-29

Posted by: andytedd | January 26, 2010

links for 2010-01-26

Posted by: andytedd | January 25, 2010

links for 2010-01-25

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